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Is digitization helping businesses like yours cope with the effect of COVID-19?

Growth oriented woman

Micro and small businesses are facing unprecedented challenges brought about by the COVID-19 crisis. This is particularly true in Indonesia, where 99 per cent of businesses are micro, small and medium enterprises. Indonesian women play a critical role in the economy as owners and managers in micro and small businesses. To cope with the effects of the pandemic, they are leveraging the benefits that digitization has to offer. More and more micro and small businesses are now using digital platforms, such as Gojek, Grab and others, to find customers, carry out transactions and deliver products. The use of these platforms is helping these micro and small businesses survive and even expand, but the challenges faced by men and women differ. To find out, UN Women partnered with Pulse Lab Jakarta and Gojek to analyze big data, survey data and qualitative data.

Read the report: Leveraging digitalization to cope with COVID-19: An Indonesia case study on women-owned micro and small businesses

 

Enter the characteristics of your business below to see how similar Indonesian micro and small businesses are faring.


ENTER YOUR BUSINESS INFORMATION
Sex of business owner
Female
Male
Number of employees
I work alone
1-19
more than 19 employees
Level of formality of the business
Not registered/ No health benefits
Registered/ Has business certificate
Number of digital solutions used to run the business
0-3
4 or more
Number of years in business
Less than 1
1 to 3
more than 3
Reason for opening business
Earning enough to survive
Be my own boss

EFFECTS OF THE PANDEMIC ON BUSINESSES LIKE YOURS

 
Laptop1
saw their revenue decrease since COVID-19
 
said digitization helped their business survive
 
said digitization helped their business expand
 

sourced cheaper input products (raw materials, ingredients)

 

moved the business to a different location

 

fired staff or reduced their pay

 

asked for a loan from a financial institution or from someone they know

 

asked friends/family to come help at work

 

changed the scope of the business

 

benefited from government support


SOME PERSPECTIVES

 

75.3%

9.7%

 

31.3%

23.7%

1.6%

WOMAN

As the single operator of my food business, I manage every aspect of it, from sourcing supplies, to production, sales and marketing. And I do all of this while juggling household responsibilities such as taking care of children.

I’m usually the one focusing on production because I am the one with the cooking skills, without which there would be no business. My husband or other family members may help me in other way, and most of the time, I consult with my husband before making big decisions. But in the end, I am the one with all the responsibility and make the final calls.

Using a digital platform helps me broaden my customer network. But the most valuable part is that it helped me launch my business without large capital, which avoids burdening my family.

The pandemic hit businesses like mine really hard, especially those located far from the city center. I try to cope by catering to the preference of my customers on the digital platform – for instance, I have adjusted the menu and extended my hours of operation. Advice from my husband and eldest child have been helpful because they are more aware of new business trends. Besides working on my business, my responsibilities at home have increased during the pandemic, as my youngest is always at home and I need to oversee remote learning.

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XX%

XX%

 

XX%

XX%

XX%

MAN

I am now running a business in the food sector, having previously worked a full-time formal job. I am the sole manager of my business and make all the decisions on daily operations. My wife is also involved in the process, focusing on production since she is a better cook. With her partnership, I am able to focus more on managing customer relations, marketing and building strategies to enhance the performance of my business.

I’m usually the one focusing on production because I am the one with the cooking skills, without which there would be no business. My husband or other family members may help me in other way, and most of the time, I consult with my husband before making big decisions. But in the end, I am the one with all the responsibility and make the final calls.

Since the pandemic, I have been getting fewer orders from customers. I have tried adding new items to the menu as part of my coping strategy. As a result, I have managed to increase my orders again. Even though revenues haven’t bounced back fully, I am optimistic that things will get better.

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spend less money on food, leisure, clothes

eat less or ask their family to eat less

cut expenses on communications

chose not to see a doctor when needed

At lease one child in household had to drop out of school

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Explore the Data

Learn more about our data resources, why data is missing, and explore our multiple data dashboards to learn more about gender statistics.