The "Be a man - Say no to violence against women" campaign took place in August 2007 and focused on the importance of men taking responsibility for their behaviour, as well as the need for non-violent men to stand up against violence against women and break the silence. The campaign focused on violence against women and was advertised in Danish as well as foreign languages through outdoor posters, buses, trains, television and websites. The key idea of the campaign was to present the typical excuses made by perpetrators of violence and in some cases also by the victims of violence, e.g. “My wife fell on the bathroom floor again”, “My girlfriend walked into a door again” or “My wife fell down the stairs again”. The campaign also included role models - www.voldmodkvinder.dk.