“Beti Bachao Beti Padhao” (Save the Daughter, Educate the Daughter) is a national campaign focused on changing discriminatory social norms through community mobilization, local events, and partnerships with religious and community leaders to reduce gender-biased sex selection and promote girls' rights. “Beti Bachao Beti Padhao” is implemented in all districts, involving gram panchayats, NGOs, faith-based groups and media, to address skewed child sex ratio and empower girls through awareness and action at the community level.